LIFE INSURANCE ORGANIZES IMMUNIZATION AND BLOOD DONATION CAMPS

MAX NEW YORK LIFE INSURANCE ORGANIZES IMMUNIZATION AND BLOOD DONATION CAMPS

Reaches out to 3748 underprivileged children and 8,000 individuals across the country in its ‘Global Month of Service’

Gurgaon, July 9, 2009 : As a part of Global Month of Service Max New York Life, in association with Max India Foundation, conducted immunization and blood donation camps across the country to bring in a renewed focus on community service among the employees. Over 650 employees participated as volunteers, spent more than 40,000 hours to provide a comprehensive immunization program to 3,748 children through immunization camps in 30 cities. 2118 units of blood were collected through 67 blood donation camps that will potentially benefit over 8,000 individuals. This one-month of concentrated effort formed part of Global Month of Service started from this year in 8 countries including USA where New York Life Insurance has presence.

“Our International agents and employees truly embraced New York Life’s first Global Month of Service and turned out in large numbers to contribute their time and energy to the communities we serve,” said Dick Mucci, Chairman and CEO, New York Life International. “I’m delighted with the impact we’ve made on the lives of young people and this important work continues all year long through our community social responsibility programs in all of our markets.”

“With an objective to contribute towards the society we live in, Max New York Life participated in CSR activities since inception. Global Month of Service was an opportunity to extend our existing agenda of providing comprehensive immunization to underprivileged children across the country. Blood donation camps helped large number of our employees and agents to contribute towards a social cause that will ensure that no life is lost for the reason where we can be of help. We will continue these CSR activities throughout the year with Max India Foundation and other NGOs working for underprivileged children across the country,” said Mr. Debashis Sarkar, Sr. Director and Chief Marketing Officer, Max New York Life Insurance.

New York Life Insurance Company celebrated May as the Company’s first Global Month of Service, with over 3,500 employees and agents on more than 200 community projects in eight countries to champion the Supporting Youth Worldwide theme. Volunteers gave over 50,000 hours of voluntary service in their local communities where the company does business – the equivalent of 29 people working full-time for an entire year and the estimated value of this volunteer time is more than $1 million.* New York Life designated May as Global Month of Service to expand its long-standing tradition of giving back; providing New York Life employees, agents, family members, friends and policyholders an opportunity to make a global impact in local communities.

About Max New York Life Insurance Co. Ltd. (www.maxnewyorklife.com)

Max New York Life Insurance Company Ltd. is a joint venture between Max India Ltd., one of India’s leading multi-business corporations and New York Life International, the international arm of New York Life, a Fortune 100 company. Max New York Life Insurance, incorporated in 2000, is one of India’s leading private life insurance companies. The company offers both individual and group life insurance solutions. It has established a wide distribution network across India. Through its wide network of highly competent life insurance agent advisors and flexible product solutions, Max New York life Insurance is creating a partnership for life with its customers in India to facilitate them to achieve more.

*Independent Sector calculates the hourly value of volunteer time based on the average hourly wage for all non-management, nonagriculture workers as determined by the Bureau of Labor Statistics, with a 12 percent increase to estimate for fringe benefits.

For Further Information, Please contact:

Arpan Basu
Max New York Life
+91 9818083556

Aparna Sankaran
IPAN
+91 9899957559

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