Medicine 2.0’11 (Stanford University, USA)

Medicine 2.0’11 (Stanford University, USA)

The Medicine 2.0 Fall Conference 2011 will be hosted in Silicon Valley, home to many of the world’s preeminent technology companies such as Google, Apple, Facebook, Yahoo, Intel, and others. The conference will be hosted by the Stanford University School of Medicine, and will be held at the school’s brand new $90 millon Li Ka Shing Center for Learning and Knowledge. Stanford University is located in Northern California, approximately 35 miles south of San Francisco.

The Stanford Summit @ Medicine 2.0 is a special one-day event that will occur on September 16, 2011, on the eve of the Fourth World Congress on Social Media and Web 2.0 in Health, Medicine and Biomedical Science. It is designed to complement, yet be distinctly different from the two-day academically-focused Medicine 2.0 conference.

Rather than focus on the presentation of research findings and scientific data, the Summit will present forecasts from luminaries—from e-patients and bloggers to executives and industry insiders—and ignite discussions about the development and use of technologies being built by academia and industry that will shape Medicine 2.0 in 2011 and beyond.

The Summit will be organized around themes as they relate to the future of Medicine 2.0.

  • The Networked Patient: Communities of Practice and Participatory Medicine
    Moderator: Alan Greene, MD
    Panel: Amy Tenderich (Diabetesmine.com), Howard Rheingold, Paul Wicks (Patientslikeme.com)
  • The Healthcare Transformers: Persuasion, Socially Networked Hospitals, Personalized Healthcare, and the Art of Medicine 2.0
    Moderator: Bryan Vartabedian (33charts)
    Panel: Lee Aase (Mayo Clinic), Jay Parkinson (Futurewell), Wendy Sue Swanson, BJ Fogg (Stanford)

  • The Knowledge Revolution: Innovations in Medical Education for Tomorrow’s Learners
    Moderator: Paul Costello (Stanford)
    Panel: Bertalan Mesko (Webicina), David Gaba (Stanford), LeRoy Heinrichs (Clinispace)

  • The Interconnected Life: Social Technologies and the Future
    Moderator: Thomas Goetz (Executive Editor, Wired Magazine)
    Panel: Sean Handel (ePocrates), Vikram Sahai (Google Flutrends), Charlie Cheever (Quora)

  • The New Scientist: Facebook for Scientists, Culture of Science on the Internet, and the Science of Sharing
    Moderator: Denise Silber
    Panel: Michael Conlon (VIVO), David Pescovitz (Boing Boing), Jan Reichelt (Mendeley)

What will the Stanford Summit @ Medicine 2.0 Look Like?
Instead of the traditional Medicine 2.0 conference format that focuses predominantly on multiple parallel sessions, the Summit will center on a single plenary venue. This will result in 10-20 minute TED-like talks that are organized around themes, culminating in a moderated panel discussion. The focus of the Summit will be on storytelling and forecasting about the future of healthcare at the intersection of technology, social media and web 2.0. There will also be opening and closing keynotes.

Because Medicine 2.0 is traditionally a two-day conference, registration for the Stanford Summit @ Medicine 2.0 will require a separate fee. We will offer a discount for registrants attending the full three-day Summit (Sept. 16, 2011) and Congress (Sept. 17-18, 2011).

We are working hard to make this an exciting compliment to the traditional conference and we do not believe there will be significant overlap in terms of form, function or purpose.

SPEAKER BIOGRAPHIES

Lee Aase Lee Aase is Director of The Mayo Clinic Center for Social Media, a first-of-its-kind social media center focused on health care, which builds on Mayo Clinic’s leadership among health care providers in adopting social media tools. By night, Lee is Chancellor of Social Media University, Global (SMUG), a free online higher education institution that provides practical, hands-on training in social media for lifelong learners.

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Peter Binfield is Publisher of PLoS One, an open access scientific and medical journal. Since April 2008, Peter has been running PLoS ONE, and in September 2009 he also took on overall responsibility for the PLoS Community Journals.

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Charlie Cheever Charlie Cheever is co-founder of Quora, a continually improving collection of questions and answers curated by the site’s users. Before starting Quora, Cheever led Facebook Connect and Facebook Platform and also worked at Amazon.com. He graduated from Harvard University with an A. B. in Computer Science.

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Michael Conlon Dr. Michael Conlon is Associate Director and Chief Operating Officer of the University of Florida Clinical and Translational Science Institute (CTSI), interim Director of Biomedical Informatics in the UF College of Medicine, and Principal Investigator for VIVO: Enabling National Networking of Scientists. His current interests include enterprise change and organizational issues in the adoption of information technology, large scale data systems integration and enterprise architecture.

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Paul Costello Paul Costello is Executive Director, Public Affairs, for the Stanford University School of Medicine. A veteran communications strategist, Costello came to Stanford from the University of Hawaii, where he served as the vice president for external affairs and university relations. Early in his career, Costello served as a press spokesperson for former First Lady Rosalynn Carter and served as press spokesperson for Kitty Dukakis during the 1988 presidential campaign.

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BJ Fogg BJ Fogg, PhD is Director of the Stanford Persuasive Technology Laboratory. A psychologist and innovator, he works to empower people to think clearly about the psychology of persuasion and to convert those insights into real-world outcomes. Fogg’s mobile health work focuses on how mobile phones can be platforms to improve the health of everyday people through persuasion. He is hosting the Mobile Health 2011 conference at Stanford University May 3-5, 2011.

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David Gaba David Gaba, MD is Associate Dean of Immersive and Simulation-based learning at the Stanford University School of Medicine. An anesthesiologist, he invented the modern full-body patient simulator and is responsible for introducing crew resource management training and organizational safety theory into health care. He is Director of the Patient Simulation Center of Innovation at the Veterans Affairs Palo Alto Health Care System.

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Thomas Goetz Thomas Goetz, MPH is Executive Editor of Wired Magazine and writes frequently on health and technology. Since joining Wired in 2001, the magazine has been nominated for 12 national magazine awards and won six times, including three for general excellence. He holds a Masters in Public Health from the University of California at Berkeley and is the author of The Decision Tree: A Manifesto for Personal Health.

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Dr. Alan Greene Alan Greene MD, is a health care innovator who is cited by the AMA as the creator of the first physician website, Dr. Greene’s Housecalls in 1995. DrGreene.com now receives over two million hits per month from parents, students and medical professionals. He also serves on the board of the Society for Participatory Medicine and regularly appears in national publications and television media.

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Sean Handel, MS, is senior vice president of product management and marketing at Epocrates. Handel is responsible for product strategy, development and marketing for Epocrates products. Prior to joining Epocrates, Handel led product development efforts at a variety of Silicon Valley software companies specializing in mobile and online commerce, including Rearden Commerce and GetThere. Handel holds a B.A. and M.S. in Computer Science from Northwestern University.

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Mesko Bertalan Meskó, MD, is the Managing Director and Founder of Webicina, a Web 2.0 guidance service for patients and physicians. He is the author of the medical blog, Scienceroll.com which won the Blogger’s Choice Award in Best Health Blog category in 2007; the Best Medical Technologies/Informatics Category in Medgadget’s Weblog Awards in 2008 and also the Edublog Awards.

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Jay Parkinson Jay Parkinson, MD, MPH, has been called the Doctor of the Future and one of the top 10 most creative people in health care. He has a consulting firm called The Future Well, an innovation consultancy for healthy products, brands, and businesses. He also developed Hello Health, a mixture of secure social network and electronic medical record that enables doctors and patients to connect both in their office and online via email, IM, and video chat.

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Pescovitz David Pescovitz, is the Co-Editor of the popular website BoingBoing.net and Research Director of the Technology Horizons program for the Institute of the Future. He is also Editor-at-large of MAKE: The DIY Magazine and first-ever writer-in-residence for UC Berkeley’s College of Engineering and the Berkeley Sciences. He is a member of the International Academy of Digital Arts & Science.

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Philip Pizzo, MD Philip A. Pizzo, MD, became dean of the Stanford School of Medicine in April 2001. Before joining Stanford, he was the physician-in-chief of Children’s Hospital in Boston and chair of the Department of Pediatrics at Harvard Medical School. Pizzo is recognized for his contributions as a clinical investigator, especially in the treatment of children with cancer and HIV.

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Jan Reichelt is the co-founder and president of Mendeley, the world’s largest research collaboration platform. Mendeley helps people to organize and collaborate on research projects, making scientific research more accessible and transparent.

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Howard Rheingold Howard Rheingold defined the field of social media even before its modern incarnation. He coined the term “virtual community” in 1987. A 2008 MacArthur knowledge-networking grant, he was the founding Executive Editor of Hotwired, the pioneering webzine where the online banner ad was invented. He currently teaches at Stanford University.

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Vikram Sahai is a seasoned Google engineer who has been instrumental in creating Google.Org’s Flu Trends and Dengue Trends products. These products accurately model and track seasonal disease outbreaks using aggregated and anonymized Google search data. Prior to joining Google, Vikram co-founded and led engineering for two software start-ups and ran a software development center in India.

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Denise Silber Denise Silber is an American living in Paris and the founder of Basil Strategies, an eHealth consultancy. A Harvard-educated MBA, she is the organizer of Doctors 2.0 & You, Paris June 2011, teaches at the Essec School of Business, and a 2011 recipient of the French Legion of Honor.

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Wendy Sue Swanson Wendy Sue Swanson, MD is a board-certified pediatrician and author of the Seattle Mama Doc blog, the first pediatrician-authored blog from a major children’s hospital. As a blogger, she shares what she has learned in med school and in practice, but also things she learns at home while raising her boys. Dr. Swanson interprets research and hopes to dispel myth.

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Amy Tenderich Amy Tenderich was diagnosed with type 1 diabetes in May 2003. After living overseas and many years of PR/marketing work in Silicon Valley, she is currently a freelance writer and consultant in the health and diabetes industries. She is co-author of the new diabetes handbook, Know Your Numbers, Outlive Your Diabetes and recent winner of the LillyforLife Achievement Award for Diabetes Journalism. She tells it like it is on her award-winning blog, Diabetesmine.

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Bryan Vartabedian Bryan Vartabedian, MD, is a pediatric gastroenterologist at Texas Children’s Hospital and an assistant professor of pediatrics at Baylor College of Medicine who covers the convergence of social media and medicine on his prominent blog, 33Charts.

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Paul Wicks Paul Wicks, PhD, is a director of research and development at Patientslikeme.com. An expert in neurodegenerative conditions, Dr. Wicks leads a team of experts charged with conducting scientific research that generates insights about personal health data shared by patient members of the Patientslikeme website.

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