Archive for October 23rd, 2011

Text Messaging Alerts Remind Women To Do Breast Self-Exams

Text Messaging Alerts Remind Women To Do Breast Self-Exams

Breast cancer is a devastating disease.  Historically, women have been told to perform breast self examination as a way to detect cancer early and improve outcomes .  Because of this, Vibes, a Chicago based mobile marketing and technology company, is part of a campaign that sends out monthly text messaging reminders to women and encourage them to perform a breast self-test.

Vibes has teamed up with Bright Pink, a non-profit national organization that, according to the website, has an array of dynamic and engaging programs and services, that provide education, support and a sense of community to young women at high risk for breast and ovarian cancer.

Vibes empowers young women to take control of their breast and ovarian health, thus granting them the freedom and peace of mind to live a fulfilling life.

The text messaging campaign is known as Underwire Alerts. By texting PINK to 59227, you too can receive these free monthly alerts. They are sent out on the first Wednesday of every month. There is also a form that can be filled out on the website that will allow you to receive the monthly text message. Standard data rates and charges from your carrier still apply.

Users can also opt to receive an email in lieu of a text message by visiting the website.

“What started as a trial has turned into a real program with a really big effect,” says Alex Campbell, co-founder and CEO of Vibes. “It’s going really well.”

This text messaging approach encourages women to perform these monthly self-exams with the aim of the campaign being that it becomes a routine habit.

“A lot of breast cancer awareness is focused on people more toward the over-30 demographic” Campbell says. “[This] approach was: Get the right habits in place early on so it’s part of your life.

The actual messages that users receive are creative, to say the least.

“The alerts, created by Bright Pink, use lighthearted messages, such as ‘mind your melons’ or ‘treasure your chest,’ designed to appeal to younger women. ‘It’s not just, ‘Hey, here’s a reminder to do a self-exam,’ Campbell says. ‘It’s taking that and [coming] up with the right wording so it’s not like your mom nagging you.’ “

For those that do not know, October is National Breast Cancer Awareness Month.

Source: AdAge

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Canon TX-20 Full Auto Tonometer Receives FDA Clearance

Canon TX-20 Full Auto Tonometer Receives FDA Clearance

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. With more than $45 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks fourth overall in patent holdings in the U.S. in 2010†, and is one of Fortune Magazine’s World’s Most Admired Companies in 2011. Canon U.S.A. is committed to the highest levels of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes.Medical technology

Canon has received FDA 510(k) clearance for the TX-20 full-auto non-contact tonometer. The device can be used with a touch of one button when in fully automatic mode, or a peak intraocular pressure (IOP) can be set so that the device issues a warning message when that pressure is reached.

From the press release: If a high IOP is detected, a warning message is displayed. The operator can enter any threshold value on the unit’s settings screen to activate the warning system for that value. When in Full Auto mode, the TX-20 Tonometer is a one-touch operation for IOP measurement of both eyes. With one press of the start button, the unit automatically aligns and measures the intraocular pressure of both eyes. The compact and lightweight TX-20 Tonometer weighs approximately 33 pounds and comfortably fits on an instrument table with a Canon Non-Mydriatic Retinal Camera (each sold separately). Keeping the Canon ophthalmic units next to one another can help to expedite the exam process.

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