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Nike Releases NIKE+ FuelBand Activity Monitor

Nike Releases NIKE+ FuelBand Activity Monitor

Nike Releases NIKE+ FuelBand Activity Monitor

Nike+ FuelBand tracks your activity through a sport-tested accelerometer. Then translates every move into NikeFuel. Nike+ FuelBand tracks running, walking, dancing, basketball – and dozens of everyday actions. It also syncs up with a motivational web and mobile experience. So put it on and get moving.

WHAT IS NIKEFUEL?B

It starts with a goal

How active do you want to be? Set your Daily Goal and Nike+ FuelBand tracks your progress, lighting up from red to green throughout the day. Get to green and you’ve hit your goal.

Make life a sport

Turn every day into a game. Challenge yourself to capture records, reach new milestones, and unlock special achievements. Go on a streak by seeing how many days in a row you can hit your daily goal.

Track your progress

Sync your Nike+ FuelBand every day to visualize your results. See your peaks, your valleys, and your progress.

Tour the Experience

Mobile Tour

Web Tour

NEW YORK–(BUSINESS WIRE)–NIKE, Inc. (NYSE:NKE) announced today the NIKE+ FuelBand, an innovative wristband that tracks and measures everyday movement to motivate and inspire people to be more active. Activities can now be measured through a new metric called NikeFuel: the more active you are, the more NikeFuel you earn.

“You don’t have to be an elite athlete to appreciate how NikeFuel can motivate you. It’s an easy way to get credit for activities and compare how you do with others, even if you take part in different sports.”

NIKE, Inc. President & CEO Mark Parker unveiled NIKE+ FuelBand at an event in New York attended by seven-time Tour de France champion Lance Armstrong, Oklahoma City scoring champion and all-star Kevin Durant and 2011 IAAF women’s 100-meter World Champion Carmelita Jeter.

“The NIKE+ FuelBand is a way for Nike to further evolve the exciting possibilities of merging the physical and digital worlds,” said Parker. “Nike has always been about inspiring athletes, and the NIKE+ FuelBand will help motivate them in a simple, fun and intuitive way.”

Designed to be worn throughout the day, the ergonomic, user-friendly NIKE+ FuelBand uses accelerometry to provide information about different activities through movement of the wrist via a LED dot matrix display. Four metrics are available: Time, Calories, Steps and NikeFuel. Unlike calorie counts, which vary based on someone’s gender and body type, NikeFuel is a normalized score that awards equal points for the same activity regardless of physical makeup.

Users set a daily goal of how active they want to be, and how much NikeFuel they want to achieve. The NIKE+ FuelBand displays a series of 20 LED lights that go from red-to-green as the user gets closer to their goal. The FuelBand syncs with the Nike+ website through a built-in USB, or wirelessly through Bluetooth to a free iPhone app, to record activity and track progress every day. The app interface also provides encouragement and motivation as goals are achieved.

Armstrong said, “What’s great about the idea of NikeFuel and the FuelBand is the way it provides real information and numbers to show how much people are doing all day, every day. That’s what will get people challenging themselves to do more and better their own scores. It’s a tool to get people more active.”

“NikeFuel means everyone can get recognition for activities they do,” said Durant. “It provides a scoreboard for your day and gets everyone moving.”

Jeter said, “You don’t have to be an elite athlete to appreciate how NikeFuel can motivate you. It’s an easy way to get credit for activities and compare how you do with others, even if you take part in different sports.

The Nike+ Fuelband will be available for preorder starting January 19th in the US at Nikestore.com for a suggested retail price of $149 (US).

To use Nike+ FuelBand, the following is needed:

A Macintosh or PC with built-in USB. Mac OS v 10.4 or later, Windows 7 or Windows Vista (SP2) or Windows XP (SP2)

Internet access. Broadband is recommended.

Optional mobile app available in the iTunes App store; for updates on compatible mobile devices, visit Nikeplus.com

About NIKE, Inc.

NIKE, Inc., based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned Nike subsidiaries include Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Cole Haan, which designs, markets and distributes luxury shoes, handbags, accessories and coats; Umbro Ltd., a leading United Kingdom-based global football (soccer) brand; and Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories. For more information, visit www.nikeinc.com and follow @Nike.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50138665&lang=en

Go mobile

Get the free Nike+ FuelBand mobile app to sync wirelessly, track your progress, and get extra motivation on the go. With the app you can compete with yourself, or share results with your friends to compare, compete and celebrate.

Personalize your day

How does your mood impact your performance? Choose an emotion, add a personal note, and keep track.

See your progress

Find out how you did this week, month and beyond. The app breaks your activity down and graphs it up, so you can make sense of it from a glance.

Keep it going

Nail your Daily Goal a few days in a row and you’re on a streak. See how long you can keep it going.

Tell the world

Hit your goals. Break your personal records and share it all on Facebook and Twitter.

Get more with NikePlus.com

Nike+ FuelBand plugs in through your USB and syncs with the Nike+ website, so you can track your progress, compare with the Nike+ community, and get movitation to do more.

Set a Daily Goal

What moves you? Set a Daily Goal. Hit it day after day and go on a streak. Want to think bigger? Create and conquer larger milestones.

Take it further

Nike+ helps you along the way, suggesting Next Moves. Just for you.

See your day

Visualize your daily activity to see when you’re most active – and when you’re not.

Personalize your day

How were you feeling? Keep notes and keep track.

Review your history

Get daily, weekly and monthly views of your activity and learn more about yourself than you ever knew before.

Stay motivated

Nike+ is here to cheer you on with rewards and surprises along the way.

Share your successes

Collect your trophies and achievements and share them on Facebook and Twitter. You did it. Go ahead and flaunt it.

Get the Software

If you already have a Nike+ FuelBand, get started by downloading the Nike+ Connect software. This software allows your Nike+ FuelBand and computer to communicate with each other. It also lets you customize your Nike+ FuelBand settings.

DOWNLOAD NIKE+ CONNECT

Nike+ Connect Software Update 5.1.0

The Nike+ Connect software that runs on your computer has been improved. This update is required for all Nike+ device users and includes the following changes:

Correctly displays text in some non-English languages

Updated dialog communication

Supports updated functionality of the Nike+ FuelBand and Nike+ Sport Sensors

Additional bug fixes

Tech Specs

Sizes

Small 5.79 in (147 mm) circumference

Medium 6.77 in (172 mm) circumference

Large 7.76 in (197 mm) circumference

Depth 0.6 in (16 mm) at LEDs, 0.75 in (19 mm) at latch Thickness: 0.27 in (6.90 mm) at LEDs, 0.32 in (8.00 mm) at latch

Nike+ FuelBand comes with two easy to insert links so you can fine tune your fit: 0.32 in (8 mm) and 0.63 in (16 mm)

What size is right for you?

Find out with our sizing guideB

Weight

Small 0.95 oz (27 g)

Medium 1.06 oz (30 g)

Large 1.13 oz (32 g)

8 mm link 0.07 oz (2 g)

16 mm link 0.11 oz (3 g)

Sensors

A built-in 3 axis accelerometer measures your motion all day long.

An ambient light sensor detects environmental light levels. The brighter your environment, the brighter your display.

Display

20 Color LED lights

show your Daily Goal progress from red to green.

Array of 100 white LED lights

shows time, NikeFuel earned, calories burned, and steps taken. You can cycle through all this with the push of a button.

The brightness level automatically adjusts according to your environment.

100 white LEDs

20 Color LEDs

Button

Water Resistance

The Nike+ FuelBand is water resistant. It is safe to wear in the shower or when dancing in the rain. Since it’s not waterproof, it’s not recommended for use while swimming.

Connect and Sync

Connect to your computer with the built-in USB 2.0 or use the included USB cable and stand.

Bluetooth pairing to mobile phones for use with the Nike+ FuelBand app for iOS 5. Check back soon for compatibility with other handsets.

Airplane Mode for disabling radio connections.

Battery

Two Lithium Polymer Batteries. Your Nike+ FuelBand should stay charged for up to four days.

In the Box

Nike+ FuelBand

8mm and 16mm links (8mm link is already inserted into your Nike+ FuelBand)

Sizing tool

USB charging cable

USB stand

Materials

TPE 43%, Polypropylene 34%, Magnesium 14%, Stainless Steel 9%

PVC free

Package is 100% recyclable paper.

More Ways To Track

Nike+ SportWatch GPSB

Powered by TomTom

GPS tracking, takes splits, reminds you to run–even remembers all your PRs.

Nike+ SportBandB

An easy-to-use device with a customizable display, so you see whatever info is most important to you.

Nike+ Running AppB

Download this to map and track your outdoor runs. No sensor required.

Nike has released its own digital wristband for monitoring physical activity throughout the day.nike fuel Nike Releases NIKE+ FuelBand Activity Monitor

The device provides readouts right on its face, but can also wirelessly transmit gathered data to an iPhone app or a computer via a built-in USB plug. Users can then do a more comprehensive review of what they’ve been up to and can adjust their activities accordingly.

From the announcement:

Designed to be worn throughout the day, the ergonomic, user-friendly NIKE+ FuelBand uses accelerometry to provide information about different activities through movement of the wrist via a LED dot matrix display. Four metrics are available: Time, Calories, Steps and NikeFuel. Unlike calorie counts, which vary based on someone’s gender and body type, NikeFuel is a normalized score that awards equal points for the same activity regardless of physical makeup.

Users set a daily goal of how active they want to be, and how much NikeFuel they want to achieve. The NIKE+ FuelBand displays a series of 20 LED lights that go from red-to-green as the user gets closer to their goal. The FuelBand syncs with the Nike+ website through a built-in USB, or wirelessly through Bluetooth to a free iPhone app, to record activity and track progress every day. The app interface also provides encouragement and motivation as goals are achieved.

Source : http://www.businesswire.com/news/home/20120119005968/en/

www.NIKE-Announces-NIKE-FuelBand-%E2%80%93-Measuring-Movement

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